Ludwig von Mises (1881-1973) was one of the most influential economists of the 20th century and a tireless defender of individual liberty and free-market economics. His masterwork, "Human Action," laid the foundation for the Austrian School of Economics and demonstrated how voluntary exchange and entrepreneurship create prosperity. Mises understood that economic freedom and personal freedom are inseparable—that when governments interfere with markets, they inevitably restrict individual choice and opportunity. Our Mises' Matcha honors this legacy of clear thinking and principled defense of liberty. Just as matcha requires careful cultivation, precise grinding, and mindful preparation, the ideas of free-market economics require study, understanding, and dedication. Each cup of this premium Japanese green tea is a reminder that clarity of thought—whether in economics or in life—leads to better outcomes for everyone.
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