Your Hometown. Your Morning. Your Merch.

Wake Up Jefferson City isn't just a morning show — it's a movement. Every weekday morning, we bring the Capital City together with the stories that matter most: the local government decisions shaping your neighborhood, the new restaurant opening downtown, the teacher going above and beyond, the community events worth showing up for.

This collection is for the people who love Jefferson City — the ones who grab coffee at their favorite local spot, wave at neighbors on the Capitol lawn, and believe that informed communities are stronger communities.

Every purchase directly funds independent local journalism. No corporate owners. No outside agenda. Just Jefferson City, covered by people who live here and care about what happens here.

Wear it to the farmers market. Wear it to city council. Wear it on your morning walk past the Capitol dome. When you rock Wake Up JC gear, you're telling the world: this is my city, and I show up for it.