Electrify your senses with Franklin’s Electric Elixir, a medium roast embodying the spark of freedom with its rich hazelnut and caramel notes, a haven of warmth in winter’s cold. Chocolate Covered Almonds, Maple Syrup, Citrus. Medium Roast coffees are generally crowd pleasers. Whether you have a connoisseur or an every day drinker, a medium roast is sure to please. Medium roast coffees have a flavor profile that is less delicate than light roasts, but not as bold as dark roasts, and often have a slight sweetness and nuttiness. This type of roast is popular among coffee drinkers who want a well-rounded flavor profile that isn't too strong or too mild.