Benjamin Franklin was known to enjoy a drink. He wrote about wine, he brewed his own beer, and he once famously observed — in a letter that has been quoted, misquoted, and embroidered on pillows ever since — that beer is proof that God loves us and wants us to be happy. Whether he said it about beer or wine depends on who's telling the story, but the sentiment is unimpeachable: a good drink, in good company, is one of the finer things a free person can enjoy. The Proud 10%er Flask is built for exactly that kind of moment.
This is not a novelty item. It's a carry piece — the kind of thing that lives in a jacket pocket, a truck console, or a range bag and comes out when the moment calls for it. The vintage Walton & Johnson crest, with that classic microphone and lightning bolt rendered in UV DTF print on a matte powder-coated stainless steel body, looks like it's been yours for years. Subtle enough to stay low-key. Bold enough to be recognized by the right people. The 6 oz compact size fits cleanly in a pocket without printing, and the leak-proof screw lid with latch means you can throw it in a bag without a second thought. As Franklin might have added, had he been less focused on electricity and more focused on everyday carry: "A flask well-sealed is a flask well-kept." (He didn't say that. But he would have.)
Built from 100% stainless steel with double-wall construction, it holds its temperature and its character through long drives, cold nights, and whatever the evening turns into. This is the flask for the 10% who show up prepared, stay composed, and never need to explain themselves to anyone. Carry it. Share it when it's earned. Keep it close.
The flask handles the evening — the Proud 10%er 40oz Tumbler handles the day. Same vintage W&J crest, same rugged conviction, now in a full-size tumbler built for the long haul — whether that's a morning commute, a range session, or a road trip that started with good intentions and ended somewhere interesting. And when you're heading out the door, the Proud 10%er Keychain keeps the identity on your keys — the same crest, the same quiet declaration, riding with you from the first step to the last.
For those who want to carry the 10%er identity into every environment, the Proud 10%er Car Air Freshener brings the W&J badge into the cab — double-sided, three scent options, and built for the daily drive. The full Proud 10%er carry kit: flask in the pocket, keychain on the ring, freshener in the truck. Franklin would have called it a complete system. He would have been right.
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